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Online advertising is a form of promotion that uses the Internet to deliver marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads and Social network advertising.
Google AdWords
Google AdWords is Google’s advertising program. AdWords lets you create simple, effective ads and display them to people already searching online for information related to your business. Find out more about Adwords through the following links;
Google Adwords Learning Centre
Google Adwords – Create an account
Case Study – Using Google Adwords (You Tube)
Microsoft - The Microsoft Advertising Exchange delivers on the promise of technology to unlock the efficiencies and value of buying display advertising at scale. By providing advertisers with quality MSN and Windows Live inventory, the Microsoft Advertising Exchange delivers brand safety through the ability to monitor and control where ads are being displayed.
Facebook- Facebook contains more than 750 million potential customers and allows you to target your audience by location, age and interests.
Twitter - Start your journey with the most engaging innovative ads on the web. Choose one of three methods of advertising; Promoted Tweets, Promoted Trends or Promoted Accounts to get started advertising on Twitter.
You Tube - Whether you’re a large advertiser or a local retailer, everyone can broadcast their ad campaign on YouTube and tap into the world’s largest online video community.