Know your website keywords

Keywords

Keywords in web technology has changed in recent years. Previously it related to words added into the coding called Meta elements but since the early 2000′s most search engines have veered away from using Meta elements and have developed technology that indexes websites by their content.

Therefore good website content and the effective use of your key search terms is essential to getting your website seen on the internet and appearing in the search results list before your competitors. This development of a website’s search rankings is known as Search Engine Optimisation (SEO).

So what are your key search terms?  What do people search for in order to find your product or service? Here are some useful tools to help you research and identify your keywords.

Google Keyword Tool

This easy to use tool, gives you an overview of keyword traffic, globally and nationally. A good starting point to view the popularity of certain key search terms.

Google – Keyword Search Tool

Google Insights for Search

You can compare search volume patterns across specific regions, categories, time frames and properties with this powerful tool.

Google Insights for Search

SpyFu

SpyFu goes far beyond just keyword or domain statistics. SpyFu can also tell who else is using those keywords in their online advertising campaigns and even show you the adverts they are using.

Spy Fu