Analyse your web traffic

Analytics are not just tools for measuring website traffic but can be used as a tool for business and market research. It helps companies to estimate how traffic to a website changes when differences occur on the site such as design changes, content updates or special promotions. It is also a useful tool to track where traffic is coming from, which ones are the most popular pages and how many less fruitful visits occur, know as the bounce rate.

Google Analytics

Google Analytics is a free statistical tool that gives you valuable information on your websites performance and offers you ways to target the design and use of key word text to help you get the most from your online presence.

Google Analytics – How to use it (Presentation)

Google Analytics – Set up an account